A client asked me this recently and it’s a fantastic question! After we optimize a client’s website, I’ll always say that it’s important to keep up with San Jose SEO Expert even after launch. Simply put, things change online so quickly that it’s imperative you – and your website, blog, social media presence, etc. – keep up.
So….How can you keep up with SEO without becoming overwhelmed?
Check your GA monthly.
Set up your Google Analytics so that you get monthly reports emailed to you directly. Pay specific attention to the keywords visitors use when they come to your website; are they the same ones you optimized for? Are you even seeing the keywords you optimized for in the list? If you’re still not seeing the search engine optimization keywords you optimized your website for 6 months after you did initial SEO San Jose, go back and rework things.
Do Keyword Research Annually or Even Bi-annually.
Google and the search engines change, and so do what your visitors are searching for. By updating your keyword list at least once a year, you’ll be sure to optimize for all of the keywords your audience is using.
Blog and Use Social Media Regularly to Drive Traffic.
Pay close attention to “hot” keyword optimization and phrases your audience will be searching for depending on the season or time of year and incorporate them in the content you create. Blog posts can be especially helpful, as you can create content quickly around a hot, new subject and almost instantly have a blog post show up on Google.
I believe that we must all shop organic baby clothing, supporting your own countries clothes industry. You will find greater satisfaction just knowing it was made here in South Africa, rather than made an imported. You all tend to eat local food, so why on earth would you buy imported baby clothing. You can pretty much find great products in organic baby clothing and kids, be it at markets stalls, whether in Muizenberg, Athlone, or the every day Cavendish market. The market stalls are everywhere in your area, get to know where to find the bargains, really for babies who grow so quickly the best bet it buying a few of the same items cheaper, like say for instance body suits or onesies as commonly known.
organic baby clothing
See there Facebook page called Organic baby clothing for latest updates, looks like instead of Obs it will be held at Bergvliet High School. They are still looking for a regular new venue for the other Saturdays, not in April through.
You will find over 60 exhibitors selling quality pre-loved baby & kids bargains, designer and handcrafted items as well as family oriented products and services, food of course and natural and wellness items.
You will find fun displays and performances from puppet and magic shows, art & craft workshops, a play and activity area, jumping castle, pony rides, sand art, beading, face painter, balloons and lots more.
Kids U12 get in free, adults R10, teens & pensioners, students R5
Loads of other markets selling Organic baby clothing and Kids, find out in your area if none of these are nearby.
More on Organic baby clothing
You can of course try our local factory shops or wholesale clothes for further bargains. You get to know where to go shopping for these great savings in baby clothing and Organic baby clothing.
Since time began, parents have swaddled their babies. Mums and Dads through the generations have wrapped their babies up before putting them down to sleep. So what is swaddling?
What is Baby Swaddling?
It’s an age-old method for making baby feel safe, secure and ready for sleep. When a baby is born they have a startle-reflex which can make them jump all of a sudden in their sleep. But if baby is tightly-wrapped in a lovely comfy baby swaddle then he or she won’t be jerked awake by these perfectly natural sleep ‘twitches’!
If you wrap your baby snugly in a baby swaddle blanket then it will create a kind of light pressure all around his body. And it is this sensation which magically mirrors the feeling baby once had when in your womb. This makes baby feel safe and relaxed and usually sleepy.
We mustn’t forget that there are always exceptions to every rule and not all babies are the same. So yes, not all babies like being swaddled, regardless of how fancy an organic baby swaddle blanket you have. You could buy the softest bamboo swaddle out there, but some babies just don’t settle when swaddled. Fortunately though, the vast majority do like the sensation of being cuddled closely. And with a bit of luck your baby will hopefully be one of these.
The Lullaby Trust have some guidelines which they suggest parents follow when swaddling their baby.
Swaddling Your Baby
Don’t swaddle baby above the shoulders
Don’t swaddle too tightly.
Keep an eye on baby’s temperature and don’t let them over-heat.
Use a swaddle made of a thin material
Do NOT place a swaddled baby down to sleep on their front!
How Long Should I Swaddle My Baby
There isn’t exactly a set age to stop swaddling. Some babies will love being swaddled for a long time whereas others may get frustrated by having their movement restricted when they’re as young as two months. Baby’s safety is paramount however and as soon as your baby is able to roll over onto their front, you must think about stopping swaddling. If a baby can’t roll back onto their back then it is unsafe.
How Do I Stop Swaddling?
Try to get baby used to a few different sleep ‘triggers’ such as a warm bath, soft music and a feed in a dim room. A baby with a good sleep / bedtime routine will settle more easily without a swaddle. Swaddle less tightly in the run-up to stopping swaddling and perhaps leave baby’s arms out and only swaddle from the chest down. You may have a few nights where baby is less settled but it will soon pass.
Most mums who swaddle swear by it, but as I said above, it’s very much up to you the parent or your baby. Happy Swaddling!
SA Water solar program’s latest solar power goal will deliver zero net electricity costs by 2020, according to its chief.
Along with 35 megawatt-hours of battery storage at 70 of its sites across the state, the corporation is set to installing 152 MW of solar PV.
SA Water CEO Roch Cheroux said that the aim is to neutralize the company’s electricity costs, which rose to $55 million in 2016-17.
“Big operational circuit breakers like this are essential to achieving savings and future price reductions,” Roch said. Savings would then flow to customers in the form of lower water bills.
“Locating generation behind the meter will improve our resilience to grid interruptions, [and] significantly reduce our network charges.”
The corporation manages more than 27,000 km of water mains, including 9,266 km in the Adelaide metropolitan area, as well as maintaining Adelaide’s North-South Interconnection System, a vast network of pipelines connecting the city’s northern and southern suburbs’ water supply.
The company sought tenders to build a grid-connected solar power system above 100 kW in size last year. In addition, the tender called for a 50 kWh battery storage unit at its Crystal Brook Depot.
SA Water also invested a further $10 million to install 6MW of solar panels across water treatment plants in Adelaide last December.
“The maturity of off-grid solar kits technology has allowed us to confidently determine how and where it can assume supply for our energy-intensive operations,” said Roch.
Since 2013, the company has harnessed biogas and hydroelectricity measures to cut $3 million per year from its operating costs.
“We’re now looking to hear from experienced and capable suppliers who can help deliver [arrays] at metropolitan and regional locations.”
The solar program is seeking suppliers to provide solar arrays ranging in size from 100 kW to 13 MW.
After that, it will source storage. This process is being informed through a series of thermal, flywheel and battery trials with specialist technology partners.
Gone are the days when people used to read newspaper ads and magazines. Door-to-door sales work no more. Digital marketing is the new talk of the town that is becoming popular day by day. All you would need to do is look for an expert SEO Company San Jose to plan an effective online marketing campaign for your business.
Benefits of Digital Marketing Methods
Digital internet marketing SEO is considered to be cost-effective as compared to traditional marketing methods. Even the young entrepreneurs and start-ups can easily afford digital marketing to make their business grow.
Business owners can get real-time results with digital marketing tactics. With traditional methods, you would need to wait for at least 3-4 weeks to get some noticeable results. Analytics in digital marketing can help you get live updates and find out whether the SEO campaign is working for you or not.
Modern internet marketing tactics by branding agency manchester can help you build your brand strongly in front of your target audience. There is no limitation of space when you use online marketing methods. Hence, you can expand as much as you want with SEO strategies and leave a lasting impression on your potential customers. No matter what part of the world you belong to, you can reach any segment of an audience through internet marketing in a short span of time.
When you use traditional advertising methods such as newspapers or TV, you limit your audience. Traditional methods are dying as more and more people are shifting their attention to the internet. With online marketing techniques, you can get higher exposure irrespective of your location. One can reach the entire world with digital marketing solutions.
Real-time results mean quicker publicity. One does not have to wait for weeks to reach the target audience. Using the right SEO and SMO tactics can help you reach the users in a few seconds. When you hire Trustworthy SEO company San Jose, you can get the best results within a short span of time.
Another benefit of internet marketing service is that it provides detailed analytics, whereas this is not possible with traditional forms of advertising. You can easily measure the number of visitors, bounce rate, conversion rate, and more.
Easy to Manage
One can make changes to the online marketing campaign easily if the campaign is not performing as expected. Even if you want to stop a campaign, it can be done instantly. Traditional marketing campaigns are quite rigid when it comes to making any kind of changes.
When there’s a debate over which marketing method works great, digital method surely wins the game. It would be a smart decision to use the right mix of traditional and digital marketing to reach a maximum number of target users and spread your message. It is important to hire the best San Jose SEO company to help you achieve your business goals.
There are several benefits of SEO San Jose over traditional marketing methods. If you want to make your business grow, you can use a mix of SEO and SMO tactics by hiring a reliable agency.
Chetan Sureja is an expert SEO company providing result-oriented solutions to the clients worldwide. The skilled professionals leave no stone unturned to help clients get the maximum outputs from the SEO campaign.
Bamboo baby clothes, bamboo bowls, bamboo this and bamboo that – bamboo really is ‘in’ at the moment. The thing is, most of us don’t really know anything about bamboo at all. As far as we are concerned, bamboo used to be just that stuff that pandas eat and that’s about it. Now that more of us are trying to adopt a more eco-friendly lifestyle, however, we are being confronted with all manner of bamboo products. I mean, how many of our mothers bought ‘bamboo baby leggings’? Not many I bet! But new generations of mums and dads want green baby and ethical baby products and don’t want to contribute to ruining the planet for their children and grandchildren.
So is bamboo really green?
Are organic bamboo clothes as eco-friendly as other organic baby clothes, for example? Well the thing about bamboo is that it grows incredibly quickly and one of the features which makes it particularly appealing is that buying bamboo products means you are actually saving water! Cotton crops need loads of water to grow. The amount of water one person alone will drink in three years, is how much water it takes ust to make just one T-shirt! So if you want to help to conserve water, then buy bamboo! And with climate change and the resultant global warming, water conservation is going to become even more important in the future.
organic baby clothes
Did you know too that bamboo has a negative carbon footprint? Picture a forest of random trees.Now imagine a forest of bamboo trees. Incredibly, the bamboo forest will produce 35% more oxygen than the other forest and this is what gives bamboo its negative carbon footprint. And whilst the bamboo goes about producing all this oxygen, it absorbs over 12 tons of CO2 per hectare – way more efficient and eco-friendly than your average hardwood tree!
Another important feature bamboo has is that it doesn’t need nasties like insecticides or pesticides to grow. This means that bamboo crops are safer for the environment and for the farm-workers handling the end product.
The method of making, let’s say, organic cotton clothes and bamboo baby clothes is pretty much the same and so are the effects on the environment. What it all boils down too though is that although bamboo doesn’t have a particularly green manufacturing process, everything else about bamboo is significantly more environmentally friendly. It is without doubt grown and produced in a renewable and sustainable way.
Some people wake up early, fresh, and roaring to go. Others, on the other hand, are not morning people. They keep late nights, and would rather wake up a few hours later. Coffee may be the first thing that makes up their early morning ritual, and they tend to do their best work from late afternoon until well into the night. These are those for whom the term ‘night owl’ has been coined.
Differences Between a Night Owl and an Early Bird
Studies show that, when comparing those who get up early and those who go to sleep late, the two groups tend to show certain differing personality traits.
People who get up early, for example, have a tendency to not tire as quickly as their night owl counterparts. They are more persistent, and more able to resist frustration and difficulties, while they also tend to have less anxiety and depression. They also seem to have less of a likelihood of abusing alcohol and/or drugs.
A night owl, on the other hand, and also, generally speaking, tends to be more extravagant, impulsive, and temperamental. People in this group are also more likely to have attention-deficit/hyperactivity disorder (ADHD), suffer from insomnia, and have a higher tendency towards mental disorders and addiction. This includes antisocial tendencies and mental disorders.
Two possible reasons for the differences between these two groups have been determined. The first is that your genes play a role in determining your inner circadian rhythm. This refers to your inner clock that regulates both your sleep and physiological processing. Interestingly, a number of studies have linked the genes governing your circadian rhythm to a number of mood disorders, the occurrence of schizophrenia, and drug misuse.
The second possible reason is when your biological clock and that of society become unsynchronized. When this happens, people tend to have to force themselves into a certain pattern of behavior in order to adapt to the schedule commonly kept by everyone else and what is considered the social norm. Someone classified as a night owl may find this difficult, and over time, develop anxiety or depression (as well as other disorders as previously mentioned).
But being a night owl also has its positive side. This group includes those who tend to be more creative. The downside, however, is that they have a much higher mortality rate, i.e. they are more prone to die at an earlier age than their early bird counterparts.
The Night Owl Gene
Many a night owl will tell you they prefer to work at night, as they have the quiet they need to concentrate better without distractions. Others might tell you they prefer the dark to the light. The reasons they may come up with as to why they stay up so late may all differ. Researchers, however, have determined that most night owls have one thing in common – a mutated gene. To be more specific, a variant of the CRY1 gene that slows down your circadian clock. The result is someone who gets tired and is ready to sleep much later at night.
It is your circadian clock that determines your sleeping and waking patterns. In those who have the night owl mutated CRY1 gene, their circadian rhythm is extended. In other words, their bodies are programmed to stay up later than other people. Interestingly, research indicates that this gene mutation may affect up to as much as one in every 75 people.
Night Owl Studies
It is estimated that up to seventy million U.S. citizens alone suffer from some type of sleeping disorder. Included amongst these are those suffering from various related conditions such as insomnia and narcolepsy. People with sleeping disorders of whatever kind are more predisposed towards diabetes, obesity, and depression. Being a night owl is often associated with what is known as delayed sleep phase disorder (DSPD), where the sleep and wake cycle is delayed. This usually leaves these people feeling energized long after other people have already gone to bed. Of course, this implies they would wake up later in the morning. Studies have linked the night owl gene mutation to DSPD, a neurological sleep disorder where the sleep/wake cycle is delayed when compared to the regular day/night cycle.
Society, however, has people waking up at a certain time to get to work, school, or for other activities at a certain time in the morning, resulting in night owls usually not getting the recommended eight hours of sleep per night. The end result is not only too little sleep but someone who is tired for the greater part of the day.
But not only is the circadian rhythm of those with the night owl gene affected, their body temperature and hormones also seem to be affected, most particularly, melatonin. Melatonin plays an important role in sleep regulation, with levels increasing around the time most people go to sleep. In the case of a night owl, the melatonin levels may only go up in the early hours of the morning.
How a Hormone Imbalance Contributes to the Night Owl Effect
Being a night owl may have devastating consequences to your neuroaffective circuit. This circuit is part of your body’s NeuroEndoMetabolic (NEM) Stress Response, i.e. your body’s automatic response to stress which results in the increase in cortisol and other stress-related hormones. When stress is continuous in nature, this increase in cortisol production may be long-term, with devastating implications for your health and well-being. One of these consequences is a hormonal imbalance.
Night owls, specifically, have a tendency towards a deficiency in melatonin. Symptoms commonly associated with a melatonin insufficiency may relate to Adrenal Fatigue Syndrome. Amongst these symptoms are included
DSPD (night owl effect)
Chronic fatigue syndrome (CFS)
Irritable bowel syndrome (IBS)
Where Does Melatonin Come From?
Melatonin is synthesized and secreted by the pineal gland which is found in the brain. The main function of this hormone is to communicate information about lighting to the different parts of the body. In so doing, it plays an integral part in your body’s biological rhythm and has an impact on your reproductive and many other body functions.
The pineal gland itself is located more or less in the upper central part of the brain, where it uses serotonin to make melatonin. In other words, serotonin is the precursor of melatonin and is a neurotransmitter that is derived from tryptophan, an amino acid. Interestingly, tryptophan plays a role in appetite suppression as well.
Cortisol Impacts Melatonin Production
Serotonin also plays a role in cortisol production. Under normal circumstances, when your body is in a state of balance, this poses no problem. During periods of stress, however, your body produces more cortisol, utilizing more of your available serotonin. This usually poses no problem as a balance is once more maintained once the stressful situation passes. Constant stress, however, leads to an imbalance regarding the production of melatonin as increasing amounts of serotonin are reserved for cortisol production in the adrenal glands. The end result is a steady decline in melatonin, and of course, a skewering of your internal circadian rhythm which leads to many people becoming what is commonly referred to as ‘night owls’.
Addressing the Issue
You would think that by increasing your tryptophan intake your body would produce more serotonin and that this would allow your pineal gland to up its melatonin production. While suffering from adrenal fatigue this might be true, but you also have the possibility that even more cortisol may be produced.
It is not uncommon for those practicing conventional medicine to prescribe 5-hydroxytryptophan for those with sleeping issues. This is a chemically modified form of the amino acid tryptophan. Abuse of this supplement, however, may result in neurological damage and may result in a condition known as serotonin syndrome – characterized by an excess of serotonin. Tryptophan is present in many foods, so diet may be more beneficial in upping these reserves in order to help in balancing your melatonin (and other hormones) production. Besides getting the necessary tryptophan your body requires for the production of serotonin and melatonin, a good diet also provides you with the other essential amino acids, healthy fats, and vitamins and minerals your body requires in order to function at an optimal level. In so doing, you also get the calories needed to help combat fatigue, get rid of food cravings, and balance your blood sugar levels.
While tryptophan is present in plants, animal protein sources generally have more concentrated amounts of this and other amino acids. Combining your protein with unrefined carbohydrates helps tryptophan cross your blood-brain barrier, and in so doing, boost serotonin (and thus melatonin) levels.
Foods That Contain Large Amounts of Tryptophan Include, Amongst Others:
Beans and legumes
Walnuts, cashew nuts, and sesame seeds
Please note that being a night owl is not a psychological disorder. Instead, it is a neurological disorder that may be the result of a gene mutation. It could, however, lead to certain psychological issues because a night owl may very often get too little sleep. While you cannot change the makeup of your genes, you can do much to try and manage this condition in a natural, effective manner.
Let’s be real, mostly you do find cute baby clothes out there, where have you actually seen something that is not cute. Baby things are so tiny and miniature version of regular clothes, so naturally they are adorable. You find some of the cutest baby clothes for girls, some of these trendy flared pants, just all the latest trends in girls fashions for starters.
Baby clothes for boys are still a bit behind, but they are getting a bit funkier, see this one site with cute little sayings on, you can either make up your own or order a baby grow made with the saying on it. That is pretty awesome really, you could put your favourite saying or whatever your nickname for your baby is besides the name of course.
See cute baby clothes from Hooligans Kids
Some great online stores in UK with all these funny baby clothes and some of the cheap baby clothing stores also have online site where you can check out the clothes and even order them or get the catalogue.
Cute Baby clothes Stores
Naartjie – of course you can’t but think of them when you think of cute, you just need to glance into their store and you will smile at something that is definitely cute, be it a beanie, a pair of shoes, a top with a slogan on.
Shooshoos – those cute shoes be it nice warm boots or little smiley brown ones, I seen some in a little dorpie, so gorgeous and adorable, especially the ones with the lion faces on, it will have you giggling away. Imagine your little ones face when he sees these shoes. There is even a Ellie, rhino, babies and kids do love them animals, it is a fact of nature. They have a sports boys range so funky, looks like a pair of addidas almost, just a nice soft leather pair for a baby, with soft soles.
Pumpkin Patch – this is for all those girly girl fashion, in the cutest of little polka dot dresses, add the leggings to make it trendy, very French style with berets. The baby boys clothes equally cool, macho style with t-shirts and hoodies, puffer vests.
Hooligans – another range to excite your kids, babies with adorable animals, especially the big 5, great as gifts for visitors or friends overseas, the adults will adore them as well as the babies.
More on cute baby clothes
We have lots of factory shops in UK where you can find a stack of cute baby clothes, see one of my earlier posts, some wonderful shops to save money in.
So get out there and get some of those items in cute baby clothes..
Life is a lot of work, and it is far from being perfect. Although, you have to battle it out on more than just one occasion, feeling good about yourself shouldn’t cost anything.
Life is after all, still so beautiful. And so is that bedazzling smile on your face that wins this world over.
Reading this, if you feel not so happy about how your pearls look, then this article is just the thing you have been waiting for.
If you are facing the problem of low self-esteem because of your crooked or misaligned teeth, you should consider visiting an ‘orthodontist’ without further delay.
An ‘orthodontist’ is a dental specialist who deals primarily with rectifying the positioning of your dental structure on your jaws. An orthodontist treats and prevents any forms of a ‘malocclusion,’ or a ‘bad bite.’
This practice is interchangeably known as ‘orthodontia,’ ‘orthodontics,’ or ‘dentofacial orthopedics.’
And if you live in Monroe, NY, then we have good news for you!
Here in this guide, we have brought for you the ways of selecting the best orthodontist in Monroe, New York.
Why and When to visit an Orthodontist?
Although an orthodontist may be recommended to you by your regular dentist, you may visit one even without a recommendation. An orthodontist specializes in treating and preventing any form of dentofacial irregularity. Malocclusion can be a result of several factors. Do consider consulting an orthodontist, if you have dental problems such as:
‘Diastema’ or a gap between teeth
Malalignment of teeth
Open or crossbites
Biting the cheek frequently while chewing
Overbites or underbites
Disproportionate jaws and teeth
Any clicking or popping sound during jaw movement
Crowded or blocked-out dental structure
Such dental issues can lower self-esteem and is detrimental to both health and hygiene. A faulty dental structure is difficult to care for, causing problems like tooth decay and severe gum infections. Premature tooth loss becomes a common problem due to these factors.
Parents are usually advised to have their children undergo an orthodontic screening by the age of 7. This is because the gum and dental structure are the most adaptive to orthodontic treatments at this age.
But, the good news is, orthodontic treatments are suitable for all ages, as contrary to a common misconception. So, it is not too late, even for the adults to benefit from orthodontic procedures.
What do Orthodontists do?
Orthodontists fix the dental structure and straighten any malalignment of teeth with braces, retainers, and aligners.
Braces are the most common solution to treat misaligned teeth. The orthodontist will put strong bands around your teeth, fixing them with dental ‘brackets’ or ‘trays.’ He will then connect them using metal wires. The entire structure, in combination, pulls up your teeth and sets them straight over a significant period of time.
Retainers are fixed to the teeth structure after the braces are taken off. Retainers help to hold the newly developed dental structure and makes sure that it doesn’t lose it’s formed, once the braces come off.
Aligners, too, are used to fix misaligned teeth, and they are less conspicuous to the eyes. But, the treatments with these methods will be different for different people, depending upon the prognosis.
The duration for the treatment, generally, takes about 2-3 years. During the period of treatment, your orthodontist will suggest the measures regarding dental care for you to follow. Check-ups are usually advised every 6-10 weeks following the procedures.
Selecting the best Orthodontist in Monroe, NY:
Even though, your dentist may pick an orthodontist for you, make sure to check the proper credentials of any orthodontist you plan to consult with. We have listed specific guidelines to help you select only the best in Monroe, or even at other places for that matter.
Observe how your orthodontist manages his office. This speaks a lot about his work-ethics. There should be no hidden clause when it comes to financial agreements. Policies and discounts should be thoroughly discussed. Do not hesitate to clarify any query.
Seek recommendations from your family and friends first, to have a consensus about any orthodontist you plan on seeing.
Since you will be making frequent trips to your orthodontist once your treatment starts, consider the kind of distance you will have to cover to reach the clinic.
Every orthodontist is given specialized training in dentofacial orthopedics for an extra 2-3 years apart from the usual course in dental-school. Only those who have completed the entire course become members of the American Association of Orthodontists (AAO) and are legally allowed to practice. Do not forget to verify their license before going ahead with the treatments.
Make sure that he is registered under the state of New York and is board certified.
Since children are the most frequent visitors to an orthodontist, take note of the provisions that are available for them in the office. Observe how he deals with kids and his behavior towards them.
Avoid going to an orthodontist who keeps a messy and dirty office. Enquire about the disposition of the staff.
Discuss with your orthodontist his plan of action for you. Study the policies and arrangements before proceeding with your plan. Make sure you get a fair deal for your money.
Find out if you are being offered newer and advanced treatment procedures. More modern, innovative techniques can efficiently work towards procuring better results for you.
If you want, you can shortlist the most reputed amongst the selected orthodontists in your locality and make short trips for inspection before deciding on one.
No matter whom you select, know that it is not just your money, but a lot more than that, which you will be entrusting your orthodontist with.
Your personality is an object of envy and attraction. And, this should not require for you to compromise with your beautiful smile.
So, Why Settle for Less When You Can Have the Best?
If you’re looking for a reliable Orthodontist Monroe, don’t hesitate to contact Dr. Patel in Orange County Orthodontics. He’s a highly qualified and super-professional orthodontist who will ensure you end up with that enviable set of pearls you’ve been longing for.
Hope you found this guide to be as important as that smile on your face is for us. So, don’t wait any longer. Call right now!
The looming shadow of terrorism is pervasive. The recent suicide attack that targeted a music concert in Manchester, UK; the vehicle attack in London, UK, two months prior; and compounded further by regular images across the media of marauding attacks in cities such as Paris and Berlin. These acts of extreme violence are perpetrated by individuals who embrace death as part of the objective of their actions. The very thought of this is no doubt extremely worrisome, but what are the chances of falling victim to terrorism? The simple answer: very small indeed. Worrying about terrorism to the neglect of more prevalent threats, however, may actually increase your risk.
Business Traveler Tracking quite often has irrational or misplaced fears that can lead them to not feel secure, when in fact they are, while conversely some often feel secure when abroad but are actually far from it. A significant number of travelers fear the risk of terrorism and, in doing so, neglect those risks that are statistically far more likely to kill or injure them.
“Security is two different things – it is a feeling and a reality. You can feel secure even if you are not and you can be secure even if you don’t feel it,” says security technologist Bruce Schneier.
Schneier further explains certain biases in risk perception:
Human beings tend to exaggerate spectacular and rare risks and downplay common risks.
The unknown is perceived to be riskier than the familiar.
Why and how do these relate to business travel safety?
Bias #1: Human beings tend to exaggerate spectacular, rare risks and downplay common risks.
This has led to many people being overly focused on the risk of terrorism. In turn, business travelers and those responsible for the security of business travelers often neglect those threats that are statistically far more likely to kill or injure, such as road traffic incidents, crime, and drowning.
What is most likely to kill you when traveling?
The U.S State Department maintains records of all registered deaths of U.S. citizens abroad. The details identify for the majority what they died of and where. The results may surprise you. See the two charts in the images above for details.
Bias #2: The unknown is perceived to be riskier than the familiar.
Regular travelers to a certain city or location may likely become complacent, especially if they have not been directly affected by any of the dangers or hazards that may be present. This is also referred to as “Boiling Frog Syndrome” – named from the phenomenon that a frog is put into boiling water, will immediately jump out, but if you place the frog in cold water and slowly heat it up will stay in there and eventually boil to death. Not an overly joyous image, but one that paints the picture accurately.
This complacency prevalent with certain travelers often leads to their safety and security decreasing whilst the chances of them being a victim of the crime or neglecting risks increasing. If our feelings match security reality – we make better tradeoffs. To improve our personal security when traveling it is important to understand these two key biases.
“If it is in the news don’t worry about it, as by definition news is something that almost never happens,” says Bruce Schneier. The solution, therefore, is to know what the risks are – and obtain “Ground Truth.” This should involve research into your destination. What are the main dangers of the country or cities that you will be visiting?
Crime, natural disasters, health issues and political instability are all important factors to consider. Consider also specific and current issues such as date rape drugs being utilized in a tourist hotspot, or a spate of recent muggings in certain locations. Study the U.S. State Department website or the equivalent travel advisory guidance of your country of origin.
Another great resource of information is commercial websites where one can interact on chat forums, advice pages, and blogs. The website Lonely Planet is a very useful source of information as are Twitter feeds such as @ExploreSecure. Learn from others’ mistakes and experiences.
Yes, terrorism is a risk and not one to be dismissed – but the chances of falling victim to it are statistically very small indeed. By worrying about terrorism to the neglect of more prevalent and pervasive threats, you are likely to increase your risk of being a victim.