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What Does It Mean to “Keep Up With SEO”?

A client asked me this recently and it’s a fantastic question! After we optimize a client’s website, I’ll always say that it’s important to keep up with San Jose SEO Expert even after launch. Simply put, things change online so quickly that it’s imperative you – and your website, blog, social media presence, etc. – keep up.

So….How can you keep up with SEO without becoming overwhelmed?

Check your GA monthly.

Set up your Google Analytics so that you get monthly reports emailed to you directly. Pay specific attention to the keywords visitors use when they come to your website; are they the same ones you optimized for? Are you even seeing the keywords you optimized for in the list? If you’re still not seeing the search engine optimization keywords you optimized your website for 6 months after you did initial SEO San Jose, go back and rework things.

Do Keyword Research Annually or Even Bi-annually.

Google and the search engines change, and so do what your visitors are searching for. By updating your keyword list at least once a year, you’ll be sure to optimize for all of the keywords your audience is using.

Blog and Use Social Media Regularly to Drive Traffic.

Pay close attention to “hot” keyword optimization and phrases your audience will be searching for depending on the season or time of year and incorporate them in the content you create. Blog posts can be especially helpful, as you can create content quickly around a hot, new subject and almost instantly have a blog post show up on Google.